Enhancing the Dig IN Experience
By Craig “Dodge” Lile | August 21, 2013
Dig IN, A Taste of Indiana is such a wonderful event for our culturally advancing city, and we all need to remember that. It’s a day to slow down and savor not only the food but also the fellowship. Putting on an event on the scale of Dig IN is an ever-evolving experience. You learn something each time.
I should know as I work in the world of events. My company, MOKB Presents, produces and promotes over 200 concerts and events each year. Sure, there will be a few hiccups along the way, but the fine folks that put on Dig IN have not been sitting on their hands and hoping for the best. They’ve listened to their audience and made some real improvements:
• Fewer mouths to feed: Last year, Dig IN sold approximately 5,000 tickets. This year, there are capping ticket sales at 4,000 to enhance the experience for everyone.
• Sustainability: Dig IN is striving to be a zero waste event. Everything will be edible, drinkable, recyclable or compostable, and Indiana Recycling Coalition will help make that happen. It’s partly up to each of us to make this a more sustainable event.
• Thirst Quenchers: There’s more than beer and wine at Dig IN. There will be plenty of water available this year and in more locations around the park. You’ll find water stations on the Passport map that you’ll receive at the entrance and look for troughs with banners throughout the park. There will also be bottles for sale of Triple XXX Root Beer from West Lafayette, Ind.
• VIP tent: Dig IN added a VIP Experience this year for those foodies who really want a more intimate experience within the festival and those tickets sold out fast! In addition to being able to enter the festival grounds early, Chefs Neal Brown (The Libertine, Pizzology and Dig IN co-founder) and Greg Hardesty (Recess, Room Four) will each spend an hour in the VIP tent showing off their unique cooking skills. Some of the breweries and wineries at Dig IN will serve reserve items from their cellars for limited tastings. And for creature comfort, climate-controlled restrooms will be accessible only to VIP ticket holders.
So, if you find yourself waiting longer than expected in a line, take that opportunity to stop and say hello to your neighbors. Ask them about their favorite tastes. Focus on the positive. We’re not there to stuff as much food and drink down our gullets as fast as possible. Savor the experience as well as the food and drink. Trust me, you’ll get your money’s worth.
We’re lucky to have an event like Dig IN and Indy and the whole state are so much better with this event. I have no doubt that this year will be the best Dig IN yet!
Craig “Dodge” Lile is the founder of MyOldKentuckyBlog.com, the co-founder of MOKB Presents and Do317.com, a DJ on SIRIUS XM’s XMU channel, Sr. Producer and Account Executive at Raidious, and member of the #DigIN Gastronaut team. Father of two fiery daughters and husband to a beautiful wife. Follow Dodge on Twitter @DodgeMOKB.
Tickets for Dig IN, A Taste of Indiana are available now. Get yours here!